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    Der neue Online-Handel: Geschäftsmodell und Kanalexzellenz im Digital Commerce

    Category: ebooks data: 3-08-2016, 19:56
    Der neue Online-Handel: Geschäftsmodell und Kanalexzellenz im Digital Commerce

    Gerrit Heinemann, "Der neue Online-Handel: Geschäftsmodell und Kanalexzellenz im Digital Commerce"
    2016 | Auflage: 7 | German | ISBN-10: 3658119330 | 352 pages | PDF | 10 MB

    Dieses Buch präsentiert Entwicklungen und Zukunftstrends im Digital Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschäftsmodelle, Kanalexzellenz sowie Erfolgsfaktoren wie digitale Zeitvorteile und Kundenzentrierung. Er analysiert die digitalen Herausforderungen und zeigt die Konsequenzen und Chancen für den Einzelhandel auf. Anerkannte Best Practices veranschaulichen, wie erfolgreicher Digital Commerce funktioniert und was die "Lessons Learned" der letzten Jahre sind.

    Neu in der 7. Auflage
    In der 7. Auflage wurden die zugrunde gelegten Zahlen sowie die Ausführungen zum Internet-Recht aktualisiert, den kooperativen Formen des Online-Handels wurde mehr Raum gegeben und die Best Practices auf den neuesten Stand gebracht. Dadurch rücken insbesondere auch regionale Marktplätze sowie deren Formenvielfalt stärker als bisher in den Fokus.
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